APPAREL GRAPHICS
Having worked for Abercrombie & Fitch and Hollister Co. during their heyday in 2002-2006, I was instrumental in driving teen fashion trends, and even designed the best selling Hollister tee to date during my tenure. In addition to my A&F experience, I was Creative Director for an adventure travel company for teens, Broadreach, for 8 years, where I designed all of their marketing collateral, gear and apparel.
BLUE BIRD CAFE
Tee Graphic | Nashville, TN
Part of a four-shirt series to highlight this iconic bar/cafe and its rich history in the city. The coffeeshop/cafe/music venue was looking for an ‘antique feel with a bit of urban’, so the type was all hand-drawn and the distress was added.
Project details: Hand-drawn typography and design.
2017 BROADREACH PROGRAM TEE
Tee Graphic | Broadreach Summer Adventures
Part of my job as Creative Director of Broadreach was to design all of their gear apparel graphics, and this tee was one of my favorites because it empowered students to ‘find their own path’ in the world while exploring the world on one of their summer adventures for teens.
Project details: Hand-drawn typography, design, sourcing and production management.
POINT MUGU STATE PARK
Tee Graphic | Hollister Co.
Part of a 5-shirt State Park tee package for Hollister Co. and their Spring 2006 line.
Project details: Hand-drawn typography and design.
MOUNTAIN HIGH 5K RACE
Tee Graphic | Hollister Co.
Part of a 5-shirt State Park tee package for Hollister Co. and their Spring 2006 line.
Project details: Concept, hand-drawn typography, design & illustration.
JALAMA
Tee Graphic | Hollister Co.
One of my favorite graphic tees I designed for Hollister, and also one of my first. Big fan of the fun flowers and fun 70s California beach vibe.
Project details: Concept, hand-drawn typography, design & illustration.